For me, the decision to clean up my act came from a variety of places. At the core though, it’s about integrity. It’s about making sure that every aspect of my life aligns with my values and ideals to the best of my ability. It didn’t make sense to ride public transportation to protests against US military actions in the Middle East with petrochemicals smeared all over my face, or to season my organic vegetables and free-range chicken with lipstick full of lead and carcinogens. I love using clean personal care products because doing so addresses a whole bunch of issues I care about in one fell swoop, all while taking care of myself and my own health at the same time. I’m going to discuss each of those issues in a series of posts, starting with the one that’s closest to my heart: feminism.
For me, being a feminist means caring about women. It means caring about their quality of life and state of mind, their suffering and triumphs, their agency and intellect, and their mental, emotional, and physical health. If hundreds of millions of women were being slowly poisoned with full government complicity, I would consider it my business as a feminist, and that’s honestly what I see happening here. The combination of lack of information , misinformation, gender roles and norms, pitiful governmental oversight, capitalism, marketing and outright sexism has proven itself literally deadly in the past, and it’s doing so again.
Sexism because I’m not half convinced that part of the reason cosmetics and personal care corporations are allowed to get away with so much is because their products are aimed and intended for women. Vain, silly, science-illiterate women who waste all their time with their pots and potions instead of thinking about Important Things, who don’t care if what’s in those pots and potions so long as it helps them catch a man, amirite? Besides, no one is forcing women to use them (nevermind that we can be fired from our jobs for not using them, as well as face numerous informal sanctions).
It’s pretty much accepted wisdom in the circles I move in that advertising for these products is bad for women’s hearts, minds and souls. Less well known is how bad the products themselves are for women’s bodies. Feminists have been doing wonderful things to try and counter the former, but we owe it to ourselves, to each other, and to all women, feminist or not, to refuse to tolerate the later.